PROBLEM TO BE SOLVED: To obtain a plastic oil-and-fat composition having a long-lasting natural butter flavor, and having little miscellaneous taste； and to provide a bakery product having a long-lasting natural butter flavor, and having little miscellaneous taste.SOLUTION: There is provided plastic water-in-oil type emulsion satisfying following conditions (I) and (II): (I) 5-50 mass% 'milk and/or cream' are contained； and (II) the content of a milk solid portion other than the 'milk and/or cream' is below 1 pt. mass with respect to a 1 pt. mass solid portion of the 'milk and/or cream.'SELECTED DRAWING: None【課題】持続性のある自然なバター風味を有し、雑味の少ない可塑性油脂組成物を得ること、また、持続性のある自然なバター風味を有し、雑味の少ないベーカリー製品を得ること。【解決手段】下記(Ｉ)及び（ＩＩ）を満たす可塑性油中水型乳化物により解決できる。(Ｉ）「乳及び/又はクリーム」を５～５０質量％含有(ＩＩ）「乳及び/又はクリーム」の固形分１質量部に対し、「乳及び/又はクリーム」以外の乳固形分含有量が１質量部未満【選択図】なし
