An ultrasonic diagnostic apparatus according to an embodiment generates, based on the echo signal, velocity distribution information of a tissue in the object. The ultrasonic diagnostic apparatus generates state information representing a cycle of the pressurization or the depressurization and target information representing a target cycle of pressurization or depressurization based on the velocity distribution information. The ultrasonic diagnostic apparatus associates one of two variables defining a predetermined graphic pattern with the cycle, displays the state information and the target information as the graphic pattern, and displays the graphic pattern upon deforming a shape of the graphic pattern in accordance with a change in the cycle of the pressurization or the depressurization in the state information.
