Disclsoed is a process for obtaining continuous genetically stable avian cell lines derived from avian embryonic stem cells (ES), wherein said avian cell lines are capable of proliferating in a basal medium in the absence of exogenous growth factors, serum and/or feeder layer and do not produce replication-competent endogenous retrovirus particles, said process comprising the steps of: a) isolating bird embryo(s) at a developmental stage around oviposition, wherein the genome of said bird does not contain endogenous proviral sequences susceptible to produce replication competent endogenous retroviral particles; b) suspending avian embryonic stem (ES) cells obtained by dissociating embryo(s) of step a) in a complete culture comprising: Insulin Growth factor 1 (IGF-1) and Ciliary Neurotrophic factor (CNTF) as only growth factors; and animal serum; c) seeding the suspension of ES cells obtained in step b) on a layer of feeder cells and further culturing the ES cells for at least one passage; d) withdrawing IGF-1 and CNTF from the culture medium, and further culturing the cells for at least one passage; e) progressively decreasing the concentration of feeder cells in the culture medium so as to obtain a total withdrawal of feeder layer after several passages, and further culturing the cells; and f) obtaining adherent avian cell lines derived from ES cells capable of proliferating in a basal medium in the absence of growth factors, feeder layer, and wherein said continuous genetically stable avian cell lines do not produce replication-competent endogenous retrovirus particles.