A fishing lure for fishing in a body of water including a head having a proximate end and a distal end, the head having a chamber therein communicating with an opening in its distal end and a hook through the proximate end of the head. A hook extends through the chamber from the proximate end of the head and through the opening of the distal end. The hook has an eye for connecting to a fishing line. Artificial bait is disposed on the hook and extends into the chamber in the head. The head is shaped for imparting oscillating side-to-side movement to the head relative to the bait and hook as the lure moves through water.