A vibrating lure for amateur fishing predatory fish, including an elongated holder with a hole (holes) for attaching a fishing line, a load at its front portion, a hook at its rear portion, and a plate movably attached longitudinally to the holder. The holder is in the form of a curved metal rod, having front and rear portions bent downwardly and threaded with a gap into two holes in the plate, formed in a front portion and in a rear portion on a longitudinal axis of the plate, and ends of curved portions of the holder are diverged apart. An alternate narrow holder has projections at the front portion and at the rear portion, with ends diverged apart or brought together (consolidated). The plate is formed to rotate around its longitudinal axis in both directions and to approach the raised lateral portions of the plate at the same distance relative to the vertical plane passing through the axis of rotation of the plate and the longitudinal axis of the holder. The vibrating lure is used for different fishing techniques, in particular at great depths.