A weedless fishing lure has a a body resembling live bait. The body has a longitudinal cavity which is open at the top, and a fish hook at least partially received in the cavity. A spring inside the body biases the hook toward the retracted position. The hook includes a point, a bend, a shank, a first attachment portion at an end of the shank opposite to the bend, and a second attachment portion projecting from the shank between the first attachment portion and the bend, and defining an eye for attaching a fishing line. The first attachment portion defines a transverse pivot axis about which the fish hook is pivotable between a retracted position in which the point of the hook is hidden inside the body, and an extended position in which it protrudes above the top of the body
