A fishing lure which includes a body and an eye for attaching a fishing line thereto. The eye is attached to the body. A hook is pivotally attached to the body and normally biased in a retracted position, the hook has a fully exposed hook end. In the retracted position when the line is oriented substantially along a vertical direction the hook shank is oriented substantially along a horizontal direction. The hook is capable of pivoting between a retracted position and a fully extended position.
