Apparatus for processing generally elongate curved products having two ends and having a longitudinal axis extending in the elongate direction, in particular vegetables or fruit, for instance cucumbers, the processing comprising in succession at least: conveying the products with an endless conveyor in a conveying direction T in a substantially horizontal plane, the products positioned with their longitudinal axis substantially perpendicular to the conveying direction T orienting these products with an orienting unit, and taking up the oriented products with a take-up unit for a further handling wherein the orienting unit comprises two supporting points for each product, with at least one supporting point situated at some distance from an end of the product, wherein the orienting unit is configured for orienting during conveying, and wherein the products upon orienting rotate substantially about their longitudinal axis.
