An improved fly trap in the form of a sign that can attract and trap flies before they enter an establishment or once the flies are inside of an establishment. The fly trap uses an attractive element in the form of a plurality of LED lights, preferably blue LED lights, to coax flies to enter the sign. Adjacent the LED lights is a roller on which adhesive paper, or fly paper, is mounted. Flies that land on the fly paper are captured, and when the paper is full or need to be changed, the roller is actuated to present fresh fly paper.
