A smoking substitute system (101) comprising a smoking substitute device (103) and a flavoured article (130). The smoking substitute device (103) has a fluid inlet (107), a fluid outlet (108), and an aerosol generator arranged between the inlet (107) and the outlet (108) and in fluid communication with both the inlet (107) and the outlet (108). The aerosol generator is operable to generate an aerosol from an aerosol precursor (104). The flavoured article (130) comprises a substrate (131) carrying a flavourant (132). The flavoured article (130) is arranged externally of the device (103) such that at least a part of the substrate (131) extends at least partially across the inlet (107) of the device (103) such that fluid drawn into the device (103) via the inlet (107) passes through the flavoured article (130) to thereby release flavourant (132) from the substrate (131) for entrainment in fluid entering the device (103) through the fluid inlet (107). The flavourant (132) comprises one or more substances effective to activate at least one of an olfactory receptor in a human nasal cavity and a taste receptor in a human oral cavity.
