A W/O emulsified cosmetic composition containing (A) 1 to 20% by weight of a plate-like powder which has been surface-treated with an alkylalkoxysilane; (B) 0.1 to 10% by weight of an oil which has a solid form at 25°C; (C) 0.5 to 60% by weight of an oil selected from the group consisting of a hydrocarbon oil, an ester oil, and an ether oil, having a viscosity at 25°C of 500,000 mPa·s or less; and (D) water, wherein a ratio by weight of the component (B) to the component (A) satisfies (B)/(A) = 0.01 to 5.다음 성분 (A), (B), (C) 및 (D) :(A) 알킬알콕시실란으로 표면 처리된 판상 분체 1~20 중량%,(B) 25 ℃ 에서 고체 기름 0.1~10 중량%,(C) 25 ℃ 에 있어서의 점도가 500,000 mPa·s 이하인 탄화수소유, 에스테르유 및 에테르유에서 선택되는 기름 0.5~60 중량%,(D) 물을 함유하고, 성분 (A) 및 (B) 의 중량 비율이 (B)/(A) = 0.01~5 인 W/O 형 유화 화장료.