To provide an oil-in-water type emulsion cosmetic that has reduced stickiness and can achieve a high SPF value while maintaining a good feeling in use such as high moisturizing effect and smooth spreadability. An oil-in-water type emulsion cosmetic comprising solid and/or semisolid oil(s), a powder and an emulsifier, wherein: the solid and/or semisolid oil(s) comprise at least one member selected from among a hydrocarbon oil, a silicone oil and an ester oil, have a viscosity at 25 DEG C of not higher than 1500 mPa.s, and are contained in an amount of 2-25 mass% relative to the total oily phase； and the content of the oily phase is controlled not to exceed 40 mass% relative to the total cosmetic.本發明之課題在於將水中油型乳化化妝料製成能夠保持水潤或延展良好之使用感，並且抑制黏膩，達成較高之SPF值者。 本發明之水中油型乳化妝料係包含固體油及/或半固體油、粉末、及乳化劑者，且固體油及/或半固體油為選自烴油、聚矽氧油及酯油中之至少1種，於25℃下之黏度為1500 mPa・s以下，且調配量相對於油相總量為2～25質量%，將油相設為相對於化妝料總量為40質量%以下。
