The present disclosure relates to methods for growing a genetically modified strawberry plant (e.g., a plug plant) having reduced activity of an endogenous TERMINAL FLOWER (TFL) gene. The genetically modified strawberry plants are of the genus Fragaria. Genetically modified strawberry plants with reduced TFL1 activity are grown in a nursery located at any of low elevation, high elevation, northern latitude, southern latitude, or in a controlled environment facility. The yield of strawberry fruit of genetically modified strawberry plants with reduced TFL1 activity is higher than conventionally grown plug plants. The plants of the present disclosure are transformed with the pSIM2441 vector.
