PROBLEM TO BE SOLVED: To provide a peel-resistant and easy-to-apply decorative structure for a fishing rod by devising the pasting method of a decorative seal, and to provide a method for producing a rod that has the structure.SOLUTION: A narrow-width decorative seal layer 5 having a narrow width along the rod axial line is formed on the coated layer 4 of a rod material, and an undercoating guide layer 6, having width equal to the width of the decorative seal layer 5 along the rod axial line and having a color or pattern applied to the decorative seal is formed inside of the decorative seal layer 5. The undercoating guide layer 6 is formed over the entire length of the circumference of the rod, and the decorative seal layer 5 is formed along the undercoating guide layer 6 by winding, in a state of forming a fixed gap W between the wind start end 5a and the wind finish end 5b of the decorative seal 5, in the circumferential direction of the rod.COPYRIGHT: (C)2009,JPO&INPIT【課題】 装飾シールの貼付に工夫を凝らすことによって、剥がれ難く、貼付し易い釣り竿の装飾構造、及び、製造方法を提供する。【解決手段】 竿素材の塗装層4上に竿軸線方向に沿った幅が狭い小幅の装飾シール層5、装飾シール層5の内側に、装飾シール層5の竿軸線方向に沿った幅と同幅、かつ、装飾シールに施された色彩又は模様を施した下塗ガイド層6を形成する。下塗ガイド層6を竿円周方向の全長に亘って形成するとともに、装飾シール層5を、下塗ガイド層6に沿って形成するとともに、装飾シール5の巻始端5aと巻終端5bを竿円周方向において一定の間隔Wを開けた状態で巻回形成してある。【選択図】 図5