A scent-releasing apparatus is provided. The scent-releasing apparatus includes a housing having a base and a cap coupled to the base to define an interior space. At least one of the base and the cap includes a plurality of apertures for permitting ambient airflow into the interior space. The scent-releasing apparatus also has a dispenser positioned within the housing. The dispenser includes a blister and a gas-impermeable membrane layer removably coupled to the blister for covering a volume for containing a scent-releasing material, the gas-impermeable membrane layer configured to substantially seal the scent-releasing material from ambient air when in a sealed position. The gas-impermeable membrane layer includes a tab portion extending at least partially outside of the housing, the tab portion configured to prompt removal of the gas-impermeable membrane layer from the sealed position to an unsealed position in which the scent-releasing material is exposed to ambient air.
