There is provided herein an aqueous emulsion or suspension (e) containing (a) neutralized acid-functional silicone, (b) a fragrance, and (c) water and, optionally, (d) at least one emulsifier or suspending agent wherein neutralized acid-functional silicone (a) is present in a fragrance longevity-enhancing amount. There is also provided a process of making an aqueous emulsion or suspension comprising combining (a)-(c) and optionally (d) applying the aqueous emulsion or suspension on a hair, skin, fabric or hard surface, and allowing the film to dry to form an ionically crosslinked film which entraps the fragrance providing for long term fragrance effect to the hair, skin, fabric or hard surface.
