A frog lure device that has a life-like swimming action. The device has a diving “collar” disposed around an upper region of the lure body, rather than a lower region, which is common in conventional lure devices. In a specific embodiment, the collar causes the lure body to dive under the surface like a frog. Concurrent with the diving action, the lure device also has a kicking action to resemble a living frog device. The collar also forms a trail of one or more bubbles and a vortex, or slight vacuum behind it. In a specific embodiment, the lure body includes a pair of legs, which have a suitable length to be caught in the vortex and become trapped in the vortex. the pair of legs also straighten out to cause a kicking action and also provide stability to the lure body as it accelerates through the water.
