A scent/fragrance delivery system in the form of a peel back label in which a fragrance/oil of a scented nature is encapsulated in a carrier, such as a plastic cell wall, the plastic encapsulation protecting microscopic beads or oil containing the scent/fragrance and in cooperation with opposing outer substrate layers, deters the scent/fragrance from escaping or migrating until its intended use, the scent/fragrance activated by separating the two opposing substrates by the peel back method which ruptures or breaks open the encapsulation of the beads of oil containing the scent/fragrance, the delivery system capable of use as a single use system or a reusable system.
