PROBLEM TO BE SOLVED: To provide, in a fruit juice-containing sparkling beverage containing an amla fruit ingredient, a method for augmenting the fruit juice feeling of a fruit juice-containing sparkling beverage, in which the fruit juice feeling at the time of drinking can be augmented while improving the sensory evaluation, by suppressing the bitter astringent taste derived from the amla.SOLUTION: The method for augmenting the fruit juice feeling of a fruit juice-containing sparking beverage is a method for augmenting the fruit juice feeling of a fruit juice-containing sparkling beverage having polyphenol derived from amla as an active ingredient and having a fruit juice content of 1.0 to 45.0 wt.%, and in which the content A (mg/100 g) of the amla-derived polyphenol is adjusted to be 0.00 mg/100 g<;A<;60.00 mg/100 g. Preferably, the fruit juice-containing sparkling beverage in which the amla-derived polyphenol content A is 0.32<;A≤34.7 mg/100 g.SELECTED DRAWING: None