A hygiene article employing adhesive fastening means, particularly an adult incontinence pad, which does not require the use of a separate release liner, is disclosed. The hygiene article comprises an elongate absorbent core sandwiched between a back sheet and a front sheet, with the back sheet and the front sheet extending sufficiently beyond the absorbent core to form a sealing edge region adjacent the absorbent core. At least one adhesive fastening means is positioned on or adjacent to the sealing edge region and being covered with an adjacent release surface. At least part of the release surface is carried on a portion of the sealing edge region. Preferably the release means is removable from the hygiene article.