PROBLEM TO BE SOLVED: To provide a dentifrice composition that has excellent effect of giving a comfortable massage effect feeling and warm feeling to an oral cavity, particularly gums.SOLUTION: A dentifrice composition comprises a coloration granule (A) comprising a dye having an absorption maximum value in the range of 400-559 nm when dissolved in solvent and measured in terms of an absorption spectrum in 400-800 nm and an excipient, and a warm feeling agent (B).COPYRIGHT: (C)2015,JPO&INPIT【課題】口腔内、特に歯茎への心地よいマッサージ効果感及び温感の付与効果が優れる歯磨剤組成物を提供する。【解決手段】溶媒に溶解させて400~800nmの吸収スペクトルを測定したときに400~559nmの範囲に吸収極大値を持つ色素と賦形剤とを含有する着色顆粒(A)と、温感剤(B)とを配合してなることを特徴とする歯磨剤組成物。【選択図】なし