To efficiently achieve space saving of subjective examination to meet the needs of examiners.SOLUTION: Provided is a visual target presentation apparatus comprising a main body part, which main body part has a target presentation unit and includes a projection optical system for projecting a target light beam emitted from the target presentation unit onto a subject eye, and a housing for containing the projection optical system, and which projects a target light beam onto the subject eye to subjectively measure the optical characteristics of the subject eye. The visual target presentation apparatus comprises: mounting means which allows integral mounting, to the main body part, of an eye refractive power measurement unit for changing the optical characteristics of the target light beam emitted from the target presentation unit, and which also makes various types of eye refractive power measurement units mountable; and communication means which allows communication between the various types of eye refractive power measurement units and operation means, and which enables an eye refractive power measurement unit mounted to the mounting means on the basis of an operation signal from the operation means which operates the eye refractive power measurement unit mounted to the mounting means.SELECTED DRAWING: Figure 1【課題】 検者のニーズに応じて、自覚式検査の省スペース化を効率よく提供する。【解決手段】 視標光束を出射する視標呈示部を有し、視標呈示部から出射された視標光束を被検眼に向けて投影する投影光学系と、投影光学系を収納する筐体と、を有する本体部を備え、被検眼の光学特性を自覚的に測定するために視標光束を被検眼に向けて投影する視標呈示装置であって、視標呈示部より出射された視標光束の光学特性を変更する眼屈折力測定ユニットを本体部に一体的に装着可能とする装着手段であって、種々の眼屈折力測定ユニットを装着可能とする装着手段と、種々の眼屈折力測定ユニットと操作手段を通信可能とする通信手段であって、装着手段に装着された眼屈折力測定ユニットを操作する操作手段からの操作信号に基づいて、装着手段に装着された眼屈折力測定ユニットを操作可能とする通信手段と、を備える。【選択図】 図1