The present invention is related to a play control method, apparatus and terminal, and a recording medium. The method comprises: acquiring brainwave information of a target user (101)； and executing play control corresponding with the brainwave information (102). When the embodiments of this invention are applied, by acquiring brainwave information of a target user and executing play control corresponding with the brainwave information, the state of the target user can be reflected through the brainwave information； accordingly, effective control of the user's needs can be realized through the brainwave information without any triggering operation by the user, thereby enhancing the user experience and improving the intelligence level of play devices.
