An ultrasonic diagnostic apparatus comprises a transmission and reception unit, a blood flow image generating unit, a Doppler spectrum image generating unit and a scanning sequence setting unit. The transmission and reception unit transmits first and second ultrasonic waves to an object and receive first and second echo signals from the object. The blood flow image generating unit generates a blood flow image from the first echo signals. The Doppler spectrum image generating unit generates a Doppler spectrum image from the second echo signals. The scanning sequence setting unit sets up a scanning sequence with mutual transmission and reception of the first and the second ultrasonic waves. The scanning sequence setting unit alters the scanning sequence into one having a modulated number of ensembles so as to make a frame rate of the blood flow image beyond a predetermined preset value.
