An automatic juicer turns and pushes an upward facing juicing cone into a fruit for releasing and collecting juice. The juicer includes a base containing a clutch and gearing assembly connected to a motor. A center column assembly rotates and advances the juicing cone. The juicing cone, strainer, and a bowl release and catch the juice. The center column includes an outer column fixed to the base, a rotating drive shaft driven by the motor but not advancing vertically, and a driven shaft which rotates with the drive shaft and advances and retreats vertically. The bowl is fixed to the base. The strainer advances vertically with juicing cone but does not rotate. The juicing cone is attached to the driven shaft and rotates and advances vertically, thereby releasing juice from the fruit. Knife edges on the bottom of the juicing cone scrape pulp from the strainer to prevent clogging.
