The present invention provides an ultrasound imaging system and an ultrasound imaging method for improving the imaging quality of the desired imaging plane in the volume of interest of a subject. According to the present invention, it is possible to directly scan the desired imaging plane by exploiting the capability of a 2D matrix ultrasound transducer and/or the flexibility of the position/orientation of the ultrasound probe. In some cases, the setting parameters of the transducer elements can be adjusted so that the ultrasound signal transmitted from the transducer elements is able to derive ultrasound echo data of the desired imaging plane without moving the probe. In other cases where the desired imaging plane cannot be directly scanned without changing the position/orientation of the ultrasound probe, the position/orientation of the ultrasound probe can be adjusted by means of user interaction, namely by outputting the instruction for guiding the user to move the probe so as to enable direct scanning of the desired imaging plane. In this way, the image of the desired imaging plane is not reconstructed by interpolation of the ultrasound echo data of the plurality of scanning planes (which are determined by the setting parameters of the transducer elements), but instead it is reconstructed from the ultrasound echo data of the desired imaging plane itself. In other words, the desired imaging plane is directly scanned. Thus, the image quality of the desired imaging plane is improved and may help doctors conduct a more accurate diagnosis.