The endoscope insertion shape observation apparatus 1 includes an endoscope 2, receiving the magnetic field generating coil 15 for generating a magnetic field provided in the insertion portion 10 of the endoscope 2, the coil signal from the magnetic field generating coil 15 antenna a unit 4, a bending portion 17 to the insertion portion 10 by a predetermined amount bend, a bending driving section 19 which drive and bend the bending portion 17, the insertion of the endoscope 2 inserted into the subject by the receive signal from the antenna unit 4 control and insertion shape processing circuit 21 for generating the shape, the insertion shape processing touch panel 5 touch operation is possible along with the generation result is displayed in the circuit 21, the drive amount of the bending driving portion 19 based on the touch operation on the touch panel 5 It has a driver control circuit 23, a内視鏡挿入形状観測装置1は、内視鏡2と、内視鏡2の挿入部10に設けられた磁界を発生する磁界発生コイル15と、磁界発生コイル15からのコイル信号を受信するアンテナユニット4と、挿入部10を所定量湾曲させる湾曲部17と、湾曲部17を湾曲駆動させる湾曲駆動部19と、アンテナユニット4からの受信信号により被検体に挿入された内視鏡2の挿入形状を生成する挿入形状処理回路21と、挿入形状処理回路21の生成結果が表示されるとともにタッチ操作が可能なタッチパネル5と、タッチパネル5へのタッチ操作に基づき湾曲駆動部19の駆動量を制御する駆動部制御回路23と、を有する。