FOLEY, MARY MICHELE,SAVANT, LOTIKA,CARR, BERNARD THOMAS
申请号:
SG11201404830T
公开号:
SG11201404830TA
申请日:
2013.02.27
申请国别(地区):
SG
年份:
2014
代理人:
摘要:
The present disclosure provides tools and methods for improving differentiation in child-liking scores in a product testing environment and/or to improve development of products for child consumers. In an embodiment, tools for differentiating market research scores are provided and include a product rating scale having a plurality of successive scale points and a verbal anchor corresponding to each scale point, and a behavioral list with a plurality of product acceptance behaviors. Methods for differentiating market research scores are also provided and include instructing a consumer to evaluate a product according to a product rating scale, instructing the consumer to evaluate a product according to a behavioral list, and applying, using a digital computer, a multivariate analysis of variance to the product rating scale information and the behavioral information.