There is disclosed an eye-dropper positioning device (10) including a container (12) having at least a substantially transparent portion and defining an interior. The device (10) further includes a fluid (14) at least partially filling the interior of the container (12). The device (10) further includes a mirror assembly (16) located in the interior of the container (10). The mirror assembly (16) comprises at least one reflecting surface (20) and an orientating means (22) buoyantly supported by the fluid (14) and configured to substantially face the at least one reflecting surface (20) downwardly such that an image of an eye under the container (10) is reflected by the at least one reflecting surface (20) back to the eye through the substantially transparent portion of the container (10).