A modular hook and lure system. The lure body includes a central passage running parallel to its longitudinal axis. The central passage passes completely through the lure body from its forward end to its aft end. The forward portion of the passage is a leader bore which is made large enough to accommodate the leader but not the hook. The aft portion of the passage opens into a hook bore, which can accommodate the eye and shank portion of a hook. The leader is passed completely through the passage and out the aft end of the lure body. It is then attached to a hook. The eye and shank portion of the hook is then pulled within the hook bore, so that only a portion of the hook extends beyond the lure body. A weed guard is attached to the body, with a free end of the weed guard extending out to the position of a hook tip, so that the free end of the weed guard may be engaged with the hook tip.
