An object of the present invention is to provide a lip stick which can produce the excellent usability and plumps up lips while appropriately suppressing the gloss of lips in makeup finish upon application. The lip cosmetic is characterized by including: (A) 12 to 35 mass% of a powder composition except for a color pigment, the powder composition including one or two or more selected from a silicone powder, a urethane powder, and a nylon powder in an amount of 40 mass% or more; and (B) 50 to 68 mass% of a fluid oil content having a viscosity of 15 to 100 mPa·s, the fluid oil content including an oil content having a viscosity of 15 to 100 mPa·s in an amount of 44 mass% or more.