A method comprising: conducting a hearing test for a user over a communication link established between a network entity in a communication network and a user device of a user wherein the hearing test comprises providing audio stimuli to the user device at a plurality of test frequencies over the communication link, and monitoring responsiveness to the audio stimuli received from the user device generating a hearing profile based on results of the hearing test and storing the hearing profile and information associated with the user in a memory of a network entity, such that the hearing profile is available for modifying of audio signals to the user device.
