A method and apparatus for managing blinking includes an electronic computing device detecting blinking of a user of the electronic computing device and determining an uninduced blink rate for the user from the detected blinking. The method also includes inducing the user to blink based on the uninduced blink rate. A further method and apparatus for managing blinking includes the electronic computing device presenting the user with a blink inducement of a plurality of blink inducements and determining whether the user blinked in response to presenting the blink inducement. The further method also includes presenting the blink inducement again based on the determination of whether the user blinked in response to presenting the blink inducement.