An air freshener (1), particularly for motor vehicles, comprises a support element (2) adapted to be at least partially inserted into an air grille (G) or the like of a space to be deodorized at least one decorative element (3) is associated with the support element (2) so that it is visible from outside the grille (G) when the support element (2) is in its operative position. The decorative element (3) is made from a first polymer material, which includes a thermoplastic polymer matrix with a scent agent designed to be spread in the environment.
