Water purification apparatus, comprising an elongate UV source and a conduit for water to be purified formed of a UV transmissive material, wherein the conduit has an inlet and an outlet and positioned so that part of it is wrapped around at least part of the UV source thereby to sterilize water within the conduit, further comprising reflective means for UV radiation to be reflected onto one or more parts of the conduit which extends beyond the part which is wrapped around the UV source.
