PROBLEM TO BE SOLVED: To provide an ultrasonic diagnostic device and a display control program capable of suppressing reduction in concentration at the time of measurement.SOLUTION: An ultrasonic image diagnostic device includes a measurement item display control part, and a measurement item display state control part. The measurement item display control part performs such control that the measurement item for executing a measurement operation to an ultrasonic image is displayed on a monitor. The measurement item display state control part performs such control that the measurement item is maintained in the display state on the monitor or switched to the non-display state on the basis of at least one of the kind of the measurement item displayed on the monitor and the situation of diagnosis using the ultrasonic image.