An automatic jigging device (10) used to support to a fishing pole (12) and impart action to a fishing lure secured to the pole (12) broadly comprises a frame (22), an arm (24) rotatably secured to the frame (22), a fishing pole holder receiver (26) rigidly secured to the arm (24) and designed to accept a fishing pole holder (28) to support the pole (12), and an actuator (30) for selectively rotating the arm (24) with respect to the frame (22), thereby imparting action to the pole (12) and the lure. The frame (22) is designed to be rigidly secured to a support (32), such as a rail of a boat or a pier. The device (10) may also include a spring (50) to dampen the arms (24) movement and a housing (46) to enclose and protect the arm (24), the actuator (30), and the spring (50).