PROBLEM TO BE SOLVED: To provide a makeup cosmetic which can develop brilliant fluorescent color and further has excellent transparent feeling (clear feeling) and to provide a novel coloring material for a cosmetic which is suitable for the cosmetic.SOLUTION: A makeup cosmetic comprises: (A) one or two or more oil-soluble dyes selected from the group consisting of Red No. 218, Red No. 223 and Orange No. 201; (B) particles of a specific material selected from hydroxyapatite, calcium carbonate, a metal oxide (provided that an iron oxide is excluded) and silica; and (C) an oil component, wherein the blending amount of the pigment is 0.5 mass% or less and the blending amount of water is less than 1.5 mass%. The makeup cosmetic can obtain highly bright fluorescence, has simultaneously transparent feeling and is useful as a lip cosmetic, a blusher or an eye shadow.SELECTED DRAWING: None【課題】鮮やかな蛍光発色が可能であり、なおかつ透明感(クリア感)に優れたメーキャップ化粧料及びその化粧料に適した新規な化粧用色材の提供。【解決手段】(A)赤色218号、赤色223号及び橙色201号からなる群から選択される油溶性染料の1種又は2種以上、(B)ヒドロキシアパタイト、炭酸カルシウム、金属酸化物(ただし酸化鉄は除く)、及びシリカから選択される特定材料の粒子、及び(C)油分を含み、顔料の配合量が0.5質量%以下であり、水の配合量が1.5質量%未満であるメーキャップ化粧料。高輝度の蛍光発色が得られると同時に透明感にも優れ、口唇化粧料、チーク又はアイシャドーとして有用であるメーキャップ化粧料。【選択図】なし