Provided are a makeup cosmetic which can have bright fluorescent colouring whilst still having excellent transparency (being clear), and a novel cosmetic colouring material that is suitable for the cosmetic. The present invention provides a makeup cosmetic comprising (A) at least one kind of oil-soluble dye selected from the group consisting of red no. 218, red no. 223 and orange no. 201, (B) particles of a specific material selected from hydroxyapatite, calcium carbonate, a metal oxide (other than ferric oxide) and silica, and (C) oil, wherein the blending amount of pigment is not greater than 0.5 mass%, and the blending amount of water is less than 1.5 mass%. The makeup cosmetic, according to the present invention, can achieve high luminance fluorescent colouring whilst also having excellent transparency, and can be used as a lip cosmetic, blusher or eye shadow.本發明之目的在於提供一種可實現鮮豔之螢光顯色,且透明感(clear感)優異之彩妝用化妝料及適於該化妝料之新穎化妝用色料。本發明提供一種彩妝用化妝料,其含有(A)選自由紅色218號、紅色223號及橙色201號所組成之群中之油溶性染料之1種或2種以上、(B)選自羥磷灰石、碳酸鈣、金屬氧化物(其中氧化鐵除外)、及二氧化矽之特定材料之粒子、及(C)油分,且顏料之調配量為0.5質量%以下,水之調配量為未達1.5質量%。本發明之彩妝用化妝料可獲得高亮度之螢光顯色同時透明感亦優異,作為口唇化妝料、腮紅或眼影有用。