The present invention relates to a lure (1), especially for fishing. An elongated body (5) includes attachment means (2) provided at a first end (51) of the body (5) for attaching the lure (1) to a fishing line or the like. a second end (52) of the body (5) is provided with a holder portion (5a) for keeping at least one hook (6a) stationary relative to the body (5). The lure (1) includes an elastic shell (4), which is provided with an installation chamber (4a) capable of accommodating the body (5) as well as the at least one hook (6a). The holder portion (5a) consists of a slot type hook saddle (5a). The shell (4) is provided with an aperture (4c) across which a tip portion of the hook (6a) is adapted to proceed from the installation chamber (4a) to a position external of the shell while the hook (6a) is stationary in the hook saddle (5a) at the same time as the shell (4) has its surface subjected to a pressure force compressing the shell (4). The hook (6a) is releasable from the hook saddle (5a) when the tip portion of the hook (6a) is located outside the shell (4).
