The invention provides a holding part structure of a fishing rod. Even if a holding part has been hold for a long time, it is not liable to slip away and pains and a sense of pressure of a palm can be reduced. In the holding part structure, a core material (3) is wrapped on the peripheral face of a rod blank (1A) and a fiber body (4) is configured on the peripheral face of the core material (3). A fixed bolt (8) is configured on a rod tail side end of the rod blank (1A) and a penetrating hole (8C) is formed in the fixed bolt (8). A second fixed bolt (9) is configured in the interior from a tail side opening (8e) of the penetrating hole (8C). A tail side end part (4A), which extends from the peripheral face of the core material (3) towards a rod tail side, of the fiber body (4) is clamped in and fixed by the peripheral face of the second fixed bolt (9) and the inner circumferential face of the fixed bolt (8).