An image pickup apparatus includes: a solid-state image pickup device in which one surface of a substrate is partitioned into a light-receiving portion region in which a light-receiving portion is provided that generates an image pickup signal of a picked-up optical image of a subject, a circuit portion region in which a circuit portion is provided that performs signal processing of the image pickup signal generated by the light-receiving portion and generates a driving signal that drives the light-receiving portion, and a terminal portion region in which a plurality of terminals are provided that are used when inputting and outputting signals between the circuit portion and an external apparatus; and an objective optical portion having an objective lens unit including a unit main body equipped with an objective lens group for forming an optical image of the subject and a holding barrel in which the unit main body is fixedly installed, and a prism that bends an optical axis of the unit main body and guides the optical image that passes through the objective lens unit to the light-receiving portion of the solid-state image pickup device. The prism of the objective optical portion is disposed on the light-receiving portion region of the substrate, and the holding barrel included in the objective lens unit of the objective optical portion is disposed on the circuit portion region.