An application operation evaluating apparatus, includes a detecting unit that detects pressing force obtained by a plurality of sensors provided at an application target surface in accordance with an application operation to the application target surface; an estimating unit that estimates a pressed position of the application operation on the application target surface based on pressing forces respectively applied to the sensors obtained by the detecting unit; a load distribution generating unit that generates load distribution in accordance with the application operation based on the pressing force obtained by the detecting unit and the pressed position obtained by the estimating unit; and a display unit that displays the load distribution obtained by the load distribution generating unit on a screen.一種塗布動作評估裝置,包括:一偵測單元,根據針對一塗布對象面之一塗布動作,偵測藉由配置於該塗布對象面之複數個感測器所得到之按壓力;一推定單元,基於藉由該偵測單元所得到之施加於各個感測器的按壓力,推定於該塗布對象面中之該塗布動作之按壓位置;一荷重分佈產生單元,基於藉由該偵測單元所得到之按壓力及藉由該推定單元所得到之按壓位置,產生根據該塗布動作之荷重分佈;以及一顯示單元,於畫面上顯示藉由該荷重分佈產生單元所得到之荷重分佈。