A support apparatus in which a distribution of a load for a user can be designated. The load occurs at body parts of the user by a stand-up motion. A processor calculates a projection position of a center of gravity of the user onto a floor, calculates a region of the floor where the projection position is to be included at the stand-up motion, calculates a target position in the region based on the distribution, and calculates a direction from the projection position to the target position. The target position is nearer to one body part of the user to which a larger load distribution is designated than on other body parts to which a smaller load distribution is designated. A designation direction for the user to bend the body in advance of the stand-up motion is output based on the direction.