Light incontinence pads of substantially rectangular outline referable to a longitudinal axis (A)5 presenting a central absorbent core (7) and a peripheral seam (10), are folded by a unit comprising a drum (17) furnished with aspirating pockets (22) on which the pads (3) advance along the direction of the longitudinal axis (A), and folding mechanisms (31; 39, 43) by which a first end portion (13) and a second end portion (15) of each pad (3) are folded over one another, and over a central portion (14) of the selfsame pad, about respective fold lines (11, 12) transverse to the longitudinal axis (A). The unit also comprises seam-folding members (27a, 27b; 50, 51) associated with each pocket (22), by which elasticated segments (16) of the seam (10) are flattened over and retained against the central portion (14) of the pad.