A combined fishing rod and beverage holder for insertion into and removal from an opening in a marine vessel is disclosed. The combined fishing rod and beverage holder includes a substantially tubular hollow cylindrical member which is formed with an upper portion and a lower portion. The upper portion has a diameter which is larger than the diameter of the lower portion. The diameter of the upper portion enables a beverage container with or without an insulating jacket to be placed within and retained within the upper portion of the combined rod and beverage holder. The upper portion includes an outwardly projecting flange which includes apertures through which fasteners can be placed to secure the combined rod and beverage holder to a surface, such as a gunwale of a marine vessel. Other types or secure devices can also be employed to secure the combined rod and beverage holder to any surface.
