A TITANIUM CLUSTER IS COATED WITH AT LEAST EITHER A METAL HYDROXIDE OR METAL OXIDE BY ADDING A NEUTRALIZING AGENT TO ACIDIC SOLUTION DISSOLVING A METAL, IN WHICH THE TITANIUM CLUSTER IS DISPERSED, OR TO A TITANIUM CLUSTER FORMED BY CONTROLLING THE pH OF THE ACIDIC SOLUTION IN WHICH A METAL CONTAINING TITANIUM IS DISSOLVED. THEN, THE SOLID IS SEPARATED AND DRIED. THE DEODORANT THUS PRODUCED HAS AN EXCELLENT DEODORIZING EFFECT AGAINTS VARIOUS MALODOROUS SUBSTANCES AND MAINTAINS THE EFFECTIVE DEODORIZING EFFECT FOR A LONG TIME. MOREOVER, THIS DEODORANT IS HIGHLY SAFE LIKE A CONVENTIONAL ACTIVATED CARBON, AND EASY TO BE HANDLED.@@FIGURE 15