A guidance apparatus for guiding to a predetermined orientation includes a detection section configured to detect a contact of an object via a contact surface of the apparatus a measurement section configured to measure an orientation of the guidance apparatus a calculation section configured to calculate a direction of the predetermined orientation relative to the orientation measured by the measurement section and a vibration section configured to generate vibration if the contact of the object detected by the detection section is either within an area of the surface that includes the direction, or within another area other than the area including the direction, among a plurality of areas partitioning the contact surface.
