A guidance apparatus for guiding to a predetermined orientation includes a detection section configured to detect a contact of an object via a contact surface a measurement section configured to measure an orientation of the guidance apparatus a calculation section configured to calculate a direction of the predetermined orientation relative to the orientation measured by the measurement section and a vibration section configured to generate vibration if the contact of the object is detected by the detection section either within an area including the direction, or within another area other than the area including the direction, among a plurality of areas partitioning the contact surface.
