The present invention provides a liquid applicator comprising: a hollow body portion incorporating a reservoir portion for containing a liquid to be applied by the applicator an outlet portion having first and second ends, the first end being connected to an outlet mouth of the reservoir an applicator tip assembly provided on the second end of the outlet portion for discharge of liquid from the reservoir portion via said outlet portion a plug located in the mouth of the reservoir portion and actuator means for applying an actuating force to the mouth wall to effect movement of the plug towards the outlet portion and for squeezing the walls of the reservoir portion to effect discharge of liquid from the reservoir portion via the outlet portion and the applicator device. The liquid to be dispensed is retained in a reservoir that is sealed by a plug until usage.
